LO3: Evaluation

 

LO:3 FINAL PIECES

Website

These advertisement materials were produced by Isaac Parker and Tom Frow, these were chosen due to client requirements. Initially we thought of producing social media pages, however because the clients are not digital natives they were not keen. They suggested a website because it would make it clear on the location, their story and booking appointments. This for us was a great opportunity and (Isaac Parker) produced the entirety of the website. The brand had next to no advertising materials. This gave me and Tom freedom on what to create. With a mind map we came up with the ideas of making a poster and teaser trailer. These advertisements would tie together and fit the client requirements of staying niche.

Job Roles:

• Poster: Tom Frow

• Video: Tom Frow, Isaac Parker

• Website: Isaac Parker

Website- https://12parkeri.wixsite.com/hopevalleyvineyard

I have produced this website for the 'Carrhead Hope Valley Vineyard' instead of any social media pages due to my clients requirements. Their mature nature meant the knowledge on the benefits of social media to promote a business is poor since they are not digital natives.  Their understanding was, having social media pages such as Instagram, Twitter or Facebook would ruin the 'local' nature of the business and make it too 'public'.  Taking these factors into consideration we settled on a website. The vineyard is attached to their scenic country home, this could have made for a unique brand image. However this was not approved by the client due to privacy requirements. To resolve this I included a 'Find Us' subpage that includes the house address, phone number and email so customers can arrange appointments for tours and collect wine boxes. Following this, it is the responsibility of the client to ask for sufficient identification when doing these appointments due to the legal issues surrounding the sales of alcohol.

The functionality of the website is a smooth continuing page with transitions, slide shows and a showcase of information about the process, business and story. Images displayed above are all shot by me however within 'The Process' page on the website shows images from 2013-2016 all taken by my client. These images were a client requirement to be showcased within the website. These images are low quality due to being taken on an iPad. The images are chosen to match a consistent house style and create a unique country aesthetic to benefit the brand with a strong image.

I had a meeting with Michael and his wife. I showed them a draft of the website. On the 'Our story' sub page was a picture of their house. This photo showed the location and related to the owners of the vineyard; however they disagreed and did not want their house displayed on the website. I removed the photograph.

Overall I am very happy with how the website came out. I feel like it is suitable for the chosen clientele and does not promote any underaged drinking or appeal to under 18's.

Promotional Video

Video link: https://www.youtube.com/watch?v=ftFWqUv-uHU

Me (Isaac Parker) & Tom Frow filmed this short promotional video. Tom Frow edited. The videos meaning is to show the wines origins and the unusual surrounding it comes from. Since the Peak District is the main selling point of the wine we wanted to represent this within the video.

Overall I feel we did well considering it is the first video project we've done together and the weather conditions were poor.  We shot on two days, the final shot was on the second shoot. It started to snow, after we got this shot we had to call it off since we did not want to damage the equipment. Due to the campaign production dates, the vineyard was not in season. This meant we could not showcase the grapes, roses, leaves and natural beauty of the location. This really effected the overall look of the video.

We didn't include any playgrounds or places you would associate under 18's to be. This is due to legal constraints. I feel we captured the maturity level we were aiming for with the slow ambient music and smooth tracking shots.

Poster

This poster was created by Tom Frow, it was shot at Carr Head in their personal bar. This was an ideal place because it represented the family business and the room where the ideas came to create a vineyard. One thing they wanted in the brief was to keep it 'local' meaning we didn't want to make it too commercialised with models and social media pages such as instagram. By avoiding the use of models it allowed us to securely follow the strict guidelines of the ASA by not promoting 'excessive drinking'. The sparkling wine was placed in the foreground to represent it being the new product.

I think this advertisement is one of the most fitting to the brief since they could print this out as a physical copy and post it around the local area. This is a conventional method of advertising and would  keep it niche.