Media Choices For Client
Initially we thought of producing social media pages, this would be beneficial to our clients since it would start them off with a professional aesthetic. Customers could contact them directly through a business account/ email. Solving the privacy problem they were concerned about. However because the clients are not digital natives they were not keen. They suggested a website because it would make it clear on the location, their story and would allow booking appointments for wine showings. This for us was a great opportunity and (Isaac Parker) produced the entirety of the website. The brand had next to no advertising materials. This gave me and Tom freedom on what to create. With a mind map we came up with the ideas of making a poster and promotional video. These advertisements would tie together and fit the client requirements of staying niche.
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