Target audience
Our target audience is men and women 40 to older in the ABC1 classification. They have older children in University and family dogs. Living in a rural area just outside the city. Meaning they can travel to the city for ABC1 work e.g. doctor (high paid jobs). They have dinner parties with friends and co-workers. Our product would fit in to this lifestyle, so the host of the party can describe and showcase the unique Carrhead Wine from the Peak District. This reinforces their clique status to the business.
This is a moodboard to show the target audience visually:
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