MIND MAP & MOODBOARD CAMPAIGN IDEAS
Mood board
Mood board represents the target audience, reflects locations and similar brands that we will draw inspiration from. Prior to making this we made a target audience.
In our campaign we want to focus on the scenery
Mind map
This Mind map shows our target audience, what materials we will use within the campaign, the products we will be advertising, locations and equipment needed. This document was set up after the moodboard so we could get a visual representation of what our market was.
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